An agreement was made recently by Dorna Sports S.L. CEO Carmelo Ezpeleta and AirAsia Group CEO Tony Fernandes for the nation’s best cost effective carrier to become the title sponsor of the 2010 AirAsia British Grand Prix.

AirAsia’s sponsorship is sure to deliver success by associating itself with the sport, the airline’s partnership with MotoGP is due to raise extra interest in the sport throughout the wider community of Asia.

AirAsia Group CEO Mr Fernandes comments, “We had our first taste of MotoGP when we sponsored the entries of Elly and Zulfahmi. It was a magnificent experience. The boys did Malaysia proud, and we were thrilled to have helped make their dream a reality. We are proud and excited to be back in the MotoGP this year, with a bigger role by being the title sponsor of the British Grand Prix in Silverstone.”

Dorna Sports CEO Mr Ezpeleta states, “We are extremely happy that the best low-cost airline has chosen MotoGP to increase its impact on both the European and World stage, and specifically in the United Kingdom. It is fantastic to go back to Silverstone for this year’s race, and to do it with a new sponsor who has shown its dedication to the promotion of new talent – by sponsoring young riders last season – and the sport in general makes it even more satisfying.”

AirAsia is the biggest low cost airline in Asia, its services extend over 130 routes throughout 70 destinations. In only eight years, AirAsia has transported over 82 million passengers and its fleet has grown from 2 to 85.